A 48-hour written website teardown

Find the five leaks costing you customers.

I’ll review your homepage and funnel, mark up what is not working, rewrite your key headlines, and show you exactly what to fix first. No video. No call. No 70-slide strategy deck.

Order your teardown $249 flat. Delivered within 48 hours.
Written for your business Clear priorities Zero meetings
The best solution for growing businesses
Say what changes for the customer, not what you call yourself.
Too vague
Make the next step obvious

Not advice you have to decode.

You will get a practical document built to make decisions easier. Every recommendation points to a specific page, a specific problem, and a specific next move.

01

Annotated screenshots

See the friction, confusion, and missed opportunities directly on your pages. No guessing which section I mean.

02

Rewritten headlines

I will not just tell you the copy is weak. I will rewrite the most important headlines so you can see a stronger direction.

03

Five fixes, in order

A prioritized punch list of the five changes most likely to improve clarity, trust, and conversion.

Three simple steps.

No discovery call and no scheduling puzzle. Send the essentials, let me do the thinking, then put the recommendations to work.

1
Order

Send your website

Reply with your URL, what you sell, and the main action you want visitors to take.

2
Review

I tear down the path

I review the homepage, message, offer, calls to action, trust signals, and the path toward conversion.

3
Deliver

Get the written plan

Within 48 hours, you get a clear document with screenshots, rewrites, and your five highest-leverage fixes.

See a sample teardown.

Here's a real sample: a teardown of Freshworks' homepage. Freshworks is a publicly traded software company with thousands of employees. If their homepage has these problems, yours probably does too.

This is an independent sample. Freshworks did not request it and is not affiliated with this offer.

Sample report Freshworks
Homepage
The one-line verdict

Freshworks has exceptional proof and a strong product demo, but the homepage makes a first-time visitor work too hard to understand what the company sells and why the story hangs together.

Freshworks homepage hero annotated with red markers 1 through 3 on the headline, supporting copy, and calls to action
The hero. Markers 1-3.
01

The headline never says what the product is

"Turn operational complexity into coordinated action" could describe a logistics company, a consultancy, or project software. A first-time visitor cannot tell this is customer support and IT service software. Rewrite: "Customer support and IT service software your team will actually enjoy using."

02

The supporting line names no buyer

"Built for agile enterprises" names no buyer. Agile could mean a 50-person startup or a 5,000-person company. Name the actual buyer: IT teams drowning in tickets, support leaders who need faster resolution.

03

Two CTAs compete with no guidance

"Get a demo" and "Start for free" sit side by side, and the visitor has to guess which path fits them. Pick a primary path, or add one line telling each visitor which button is theirs.

Freshworks AI agents carousel annotated with red markers 4 and 5 on the repeated Resolve slide and the AI positioning headline
The AI agents carousel. Markers 4-5.
04

The carousel repeats the same slide twice

The "AI agents that act" carousel repeats the same slide twice, word for word: "Resolve / Power always-on support / Resolve employee requests instantly with AI agents that route each issue to the right team and lower cost to serve." It reads like a publishing error, and on a page selling operational excellence, sloppiness costs trust.

05

Three eras of positioning fight on one page

The hero sells "coordinated action," the carousel sells "AI agents that act," and the testimonial below sells "uncomplicated IT services." Pick one story and make every section prove it.

Freshworks customer proof section annotated with green checkmarks on a named customer, a quantified result, and a recognizable company logo
The customer proof section. This is what doing it right looks like.

What they're doing well

  • The customer proof is best-in-class.Named executives, specific numbers: about 2,000 service requests a quarter at McLaren, 5,000+ tickets a month at New Balance, 94% first-contact resolution at Seagate, "27% better than the industry standard." This is exactly how social proof should work: a number, a name, a company.
  • The logo bar does its job in seconds."Trusted by 74,000+ businesses worldwide" with McLaren, PepsiCo, DHL, Forbes, and Databricks. Borrowed credibility, placed right under the hero where a skeptical visitor needs it.
  • The product demo shows instead of tells.The AI section walks through a real support request getting resolved start to finish. A visitor can see the product working without signing up for anything.
What to ignore for now

The Gartner announcement bar, the footer, and the pricing page can wait. The homepage has one job: get the right visitor to start a trial or book a demo.

The lens I use

Good design is not enough.

A website has a job. It should help the right person understand the value, trust the business, and take the next step.

ClarityCan the right buyer understand what you do in seconds?
PositioningIs there a real reason to choose you instead of the alternatives?
OfferIs the value clear enough to make the next step feel worth it?
TrustDoes the page prove the claims it makes?
ConversionIs the path forward obvious and low-friction?
One clear price

A sharp second opinion without the agency engagement.

Perfect if you know your website could work harder, but you do not need a months-long strategy process to understand the first moves.

  • Homepage and funnel review
  • Annotated screenshots
  • Key headline rewrites
  • Five prioritized fixes
  • 48-hour delivery
  • Written, not video
Flat fee
$249
No call required.
Order by email
Written by Chris Small

A marketing operator, not a drive-by critic.

I am a fractional CMO and the former VP of Marketing at Soundstripe, where I helped scale the company from $0 to more than $10M in annual recurring revenue.

I have spent years working on positioning, acquisition, conversion, and the systems that turn attention into revenue. This teardown gives you the same kind of direct, commercially minded feedback I bring to larger consulting engagements, packaged into a fast written review.

$0 to $10M+ ARRHelped scale Soundstripe as VP of Marketing
Fractional CMOStrategy across SaaS, services, and creator businesses

Before you order.

The practical details, including what I review and what happens after you send the first email.

B2B companies and local service businesses with a live website and a clear offer. It is especially useful when traffic is reaching the site, but inquiries, bookings, or sales are not where they should be.
I start with the homepage, then follow the main conversion path a prospect would take. That may include a service page, pricing page, booking flow, lead form, or another key step connected to the homepage.
No. The teardown is intentionally written. You get annotated screenshots, copy examples, and a prioritized punch list you can hand directly to your team.
Implementation is not included. The teardown shows you what to change and why. If you need help with a larger strategy or implementation project afterward, we can discuss that separately.
Chris will confirm the fit and availability, send payment details, and make sure he has the website URL plus the basic business context needed to begin. The 48-hour delivery window starts once payment and the required information are received.

Stop guessing what to fix next.

Get a clear, written plan for making your website work harder.

Order your $249 teardown